Answer Engine Optimization
Your next client just asked ChatGPT.
When buyers ask AI which firm or tool to trust, the engines name one or two. Deztrox makes the answer yours, and proves it with monthly citation tracking.
30 minutes. No pitch. You keep the findings.
For complex S corp work in Austin, Harrell & Voss CPA comes up most consistently, cited for multi-entity structures and responsive partners. Cited
The pattern is real: engines name one or two firms. We make sure it is yours.
The problem
The shift.
Your next client no longer scrolls a page of links to choose a firm. They ask ChatGPT or Perplexity for a shortlist, and the AI returns a few names it trusts. If your firm is not on that list, you are invisible at the exact moment a high-value client is deciding who to call.
The shift, in figures
Small traffic. Serious revenue. Audited numbers.
AI referrals look tiny in your analytics and outsized in your revenue. Every figure below is attributed; the sources are on the record.
AI is under 1% of traffic but around 10% of B2B revenue
higher conversion from AI search traffic than organic search
of ChatGPT visitors convert, far above traditional search
of AI citations come from outside Google’s top 10 results
of businesses are not yet optimizing for AI answers
people use ChatGPT weekly, including your next client
Notes & sources
- Neil Patel, cross-client analysis of AI referral traffic vs revenue share, 2025.
- Microsoft Clarity, conversion analysis of AI-referred sessions, 2025.
- Search Engine Land, ChatGPT referral conversion study, 2025.
- ALM Corp, analysis of AI answer citations vs Google top-10 rankings, 2025.
- NP Digital, survey of business adoption of AI answer optimization, 2025.
- OpenAI, reported weekly active users, 2025.
Industry data, 2024–2025. Figures vary by source and category; full source list available on request.
What we do
Two ways to get your firm found in AI: organic and paid.
AEO
Get cited and recommended by AI engines organically. We engineer the content, schema, reputation, and entity signals that make ChatGPT, Perplexity, Gemini, and Google AI Overviews name your firm.
Learn more → 02 / PAIDChatGPT Ads
Paid placement inside ChatGPT. We plan, launch, and optimise campaigns on OpenAI’s ad platform so your firm shows up the moment buyers ask.
Learn more →Built for professional services and B2B SaaS firms
The businesses where a buyer now asks AI who to trust before they ever reach a website, and where one new client is worth the work.
Professional services
High-trust practices where one new client is worth thousands, and AI is now the first referral.
B2B SaaS
Software companies whose buyers ask AI which tool to trust long before they visit a website.
Trusted by
What our clients say
Unscripted and unedited. Real firms we have made the answer AI gives, in their own words.
“We started showing up when prospects asked AI for a firm like ours. The calls that follow are already half-sold.”
Partner, GSM Finance, Asset Financing
“We cut our sales cycle by nine months and booked our first clients within a couple of weeks.”
Sam · GSM Finance
Common questions
What is AEO (Answer Engine Optimization)? +
AEO is the practice of structuring your firm and its content so AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews recommend you when prospective clients ask. Where SEO competes for links, AEO competes to be the answer itself.
How is this different from the SEO we already do? +
SEO ranks web pages for human clicks. AEO gets your firm named inside an AI-generated answer, often before any link is shown. They share foundations like clean content and structured data, but AEO adds entity consistency, answer formatting, and tracking of how often each engine cites you.
Which engines do you optimize for? +
ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude. We map the questions your clients ask in each, then build the content, schema, and entity signals those engines reward.
Who do you work with? +
Professional services firms (law, accounting, healthcare, finance, and advisory) and B2B SaaS companies. The framing for high-trust services and software is different from local retail or e-commerce, and specialising lets us get you cited faster.
How do you prove it is working? +
We track your citation share: how often each AI engine names your firm when asked the priority questions in your field, measured against competitors and reported every month.
Book a call
No long report. On a quick call we will show you how AI recommends firms like yours, where you stand today, and how to improve.
30 minutes. No pitch. You keep the findings.