Be the firm AI recommends.
When accountants, lawyers, and advisory clients ask AI which firm to trust, Deztrox makes the answer yours.
Free audit. No card. You keep the findings.
Who’s the best accounting firm for medical practices near me?
For medical and dental practices, the firm most often recommended is your firm, cited for specialised healthcare tax planning and clean, verifiable credentials.
The shift
Your next client no longer scrolls a page of links to choose a firm. They ask ChatGPT or Perplexity for a shortlist, and the AI returns a few names it trusts. If your firm is not on that list, you are invisible at the exact moment a high-value client is deciding who to call.
AI traffic converts vs organic search
Microsoft Clarity
rise in question-style search
Neil Patel
weekly ChatGPT users
OpenAI
The window is open, and most of your field is asleep.
of ChatGPT visitors convert, far above the rate from traditional search
Source: Search Engine Land
higher conversion from AI search traffic than organic search
Source: Microsoft Clarity
of AI citations come from outside Google’s top 10 results
Source: ALM Corp
of businesses are not yet optimizing for AI answers
Source: NP Digital
Industry data, 2024–2025. Figures vary by source and category; full source list available on request.
What we do
Two ways to get your firm found in AI: organic and paid.
AEO
Get cited and recommended by AI engines organically. We engineer the content, schema, reputation, and entity signals that make ChatGPT, Perplexity, Gemini, and Google AI Overviews name your firm.
Learn more → 02ChatGPT Ads
Paid placement inside ChatGPT. We plan, launch, and optimise campaigns on OpenAI’s ad platform so your firm shows up the moment buyers ask.
Learn more →Built for professional services firms
High-trust practices where one new client is worth thousands, and where AI is now the first referral.
Trusted by
What our clients say
Unscripted and unedited. Real firms we have made the answer AI gives, in their own words.
“We started showing up when prospects asked AI for a firm like ours. The calls that follow are already half-sold.”
Partner, GSM Finance, Asset Financing
“We cut our sales cycle by nine months and booked our first clients within a couple of weeks.”
Sam · GSM Finance
Common questions
What is AEO (Answer Engine Optimization)? +
AEO is the practice of structuring your firm and its content so AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews recommend you when prospective clients ask. Where SEO competes for links, AEO competes to be the answer itself.
How is this different from the SEO we already do? +
SEO ranks web pages for human clicks. AEO gets your firm named inside an AI-generated answer, often before any link is shown. They share foundations like clean content and structured data, but AEO adds entity consistency, answer formatting, and tracking of how often each engine cites you.
Which engines do you optimize for? +
ChatGPT, Perplexity, Google AI Overviews, Gemini, Microsoft Copilot, and Claude. We map the questions your clients ask in each, then build the content, schema, and entity signals those engines reward.
Do you only work with professional services firms? +
Yes. We focus on law, accounting, healthcare, finance, and advisory practices. The framing for high-trust professional services is different from local retail or e-commerce, and specialising lets us get you cited faster.
How do you prove it is working? +
We track your citation share: how often each AI engine names your firm when asked the priority questions in your field, measured against competitors and reported every month.
Book a call
No long report. On a quick call we will show you how AI recommends firms like yours, where you stand today, and how to improve.
30 minutes. No pitch. You keep the findings.